Video Teaser of "Kings, Gods, Fools" by Zachary Schneider Studio

After some discussions with a few trusted friends, I decided to self-release the album. The undertaking of this album from the beginning has been in that spirit, I think.

I reached out to a few creative, productive people I know to assist me in creating some promotional material for the album. A few ol’ reliables like Anthony Simpkins of GemsOnVHS (may God grant him wealth) and some fresh talent from where I live too. Namely, Sarah Reynolds (Couturra) and Zachary Schneider Studio.

I saw Zachary at someone’s birthday party and I remembered seeing some of his photography. It made me wonder if he did video work. I got in touch later and Zack responded with enthusiasm and a bunch of good questions and got to work right away on collecting some footage I described to him. I think what he captured and sequenced works perfectly for the feel of this song and the images are captivating. It’s a cool thing about where we live (Upper Michigan) that that imagery is around you all the time. I hear it come through the songs on this album.

Please go full screen and enjoy the look and sound and feel of the song and the visuals and hear “Kings, Gods, Fools” on your favorite streaming platform on April 28th.
Thanks for listening.

-John